We really know the publishing industry from the inside, and understand exactly the challenges you face every day.

‘[Tutors were] all fantastic! Will be begging for more Marketability courses.’

Delegate from Palgrave Macmillan on Practical Publicity

‘Always approachable, well prepared and confident. You feel that you can ask anything and get an answer to your particular difficulties.’ Delegate from Collins Education

Course Director and Principal Tutor

Rachel Maund

Rachel Maund held senior marketing positions in academic, STM and professional publishing before setting up Marketability in 1999. When not tutoring on Marketability courses, she also trains for Publishing Training Centre, Publishing Scotland and ALPSP in the UK, and guest lectures at Oxford Brookes University, University College London, and London College of Communication. Beyond the UK she tutors for Clé (Irish Publishers’ Association), the Australian Publishers’ Association, CANIEM (Mexican Publishers’ Association), the Russian Book Guild, and the Singapore Book Publishers’ Association. She also conducts training regularly with publishers in Australia, Singapore and China.

Rachel is course director for Marketability Workshops, lead or guest tutor on many of the marketing courses, and develops and delivers in-company tailored training for companies of all shapes and sizes.

‘Excellent. Very down to earth with an incredible knowledge of the industry.’
Delegate from Sweet & Maxwell

Guest Tutors

Special guests from the industry share their secrets.

Charley Beattie

Charley Beattie has worked in the Marketing Department at Palgrave Macmillan for over nine years. With experience of working on a variety of product lines in print and online she is currently Head of Scholarly Marketing, managing the team responsible for marketing Palgrave’s academic monographs, scholarly reference works and journals. She recently worked on the development and launch of Palgrave Connect, Palgrave’s new ebook platform. Charley is a guest speaker on City University’s MA in Publishing Studies.

Charley is guest tutor (with Rebecca Jones) on Marketing Digital Products.

Paul Crabtree

Paul Crabtree is a Director of Velo//, a London-based digital marketing communications agency.  After starting his career in Informa’s online marketing team, Paul held senior consultancy positions within several large digital marketing agencies all with significant publishing clients, including the leading email service provider Adestra (which serves most of the UK’s largest publishers’ email campaigns).

Paul tutors on Mastering SEO Marketing.

Josie Dixon

Josie Dixon was Publishing Director for the Academic Division at Palgrave Macmillan until 2003, and before that worked for 11 years in commissioning and managerial roles at Cambridge University Press. She now runs publishing consultancy Lucian Consulting, with a special interest in training. In addition to working with publishing clients, she runs workshops on publishing research for over 40 universities in the UK, Europe and USA, and writes articles on the book trade for The Reader magazine.

Josie is tutor on Profitable Commissioning.

Anna Faherty

Anna Faherty has worked with textbook publishers for almost two decades. She has commissioned and developed market-leading texts for Hodder Education, Pearson Education and Cengage Learning and was Associate Director of Palgrave Macmillan’s college division until 2005. She now runs her own consultancy (Strategic Content) helping clients such as Oxford University Press, Taylor & Francis, SAGE and Wiley-Blackwell research textbook markets, review content and develop successful textbook and online learning products. Anna is also a lecturer at Kingston University, where she is responsible for the Creating a Bestseller module on the MA in Publishing, and is the author of several e-learning courses.

Anna is tutor on Creative Publishing for Textbook Markets.

Frania Hall

Frania Hall is a Senior Lecturer at the London College of Communication in London, where she teaches commissioning and content development, publishing management and market research.

Her 20 years experience in publishing, progressing from Editorial Assistant to Publishing Director, was gained at Routledge (academic), Hodder (educational), Pearson (business, with the FT imprint) and Sweet and Maxwell (legal/professional). She has overseen various publishing businesses and portfolios from trade management books to school textbooks, academic works to legal online projects. Her continuing consultancy covers support in editorial skills, effective project management, organisational structures and market research for a variety of publishing companies.

Frania tutors on both Essential Editorial Skills and Effective Working with Authors.

Rae Hardy

Rae Hardy has worked at Palgrave Macmillan for over 10 years, with her career spanning monographs, textbooks and more recently, digital products. As Head of College Marketing she leads the team responsible for promoting textbooks, including market-leading lists in study skills, politics and social work. She is also part of the team behind skills4studycampus – Palgrave Macmillan’s interactive e-learning resource – and a champion of innovation within the company. She is passionate about the importance of analysis, planning and creativity in delivering great marketing and her enthusiasm is infectious.

Rae joins us as guest tutor on our Academic Marketing Workshop from September 2011.

Euan Hirst

Euan Hirst has worked in the book trade for 20 years mainly for Blackwell bookshops – jobs ranging from shop management to central marketing roles. He had a brief stint in publishing before running back to the comfort of what he describes as ‘proper bookselling’ at Blackwell’s famous flagship shop in Oxford.

Euan is an entertaining guest tutor on Trade Marketing in the Real World.

Rebecca Jones

 

 Rebecca Jones has worked in educational publishing for over 20 years. She started her career in Barcelona working in ELT publishing as a sales rep and was Marketing Director at Scholastic Education in the UK until going freelance in July 2011. She has also managed marketing teams at Collins Education, Granada Learning, Letts Educational and Oxford University Press along the way, possibly making her the most experienced schools publishing marketer in the business. Her experience includes selling and marketing both print and digital products to schools and students.

 

Rebecca is tutor on our Schools Marketing Workshop and co-tutor with Charley Beattie on Marketing Digital Products.

Corinne Julius

Corinne Julius is a freelance journalist and broadcaster. She is a feature maker for BBC Radio 4 and a regular contributor to Front Row and to The World Service's The Strand. She has been a reporter and producer for Woman’s Hour. She writes regularly for the Evening Standard, Country Life and for a variety of magazines, including Gardens Illustrated, History Today, Blueprint and Crafts.

Corinne is guest tutor on our Practical Publicity Workshop.

Lynda Thompson

Lynda Thompson’s career has spanned marketing and editorial at Palgrave, and her current role is as Digital Development Manager for College Publishing where she investigates and delivers digital initiatives for the textbook programme. Recent projects have included business modelling for ebook delivery, new online product research, app design and development, and commercial analysis for skills4studycampus, the company’s leading interactive e-learning resource. Lynda has presented at a number of publishing events, including London Online, and is a guest speaker on the Oxford Brookes Publishing BA.

Lynda is guest tutor (with Anna Faherty) on Creative Publishing for Textbook Markets.