Marketability - Tutors

We really know the publishing industry from the inside, and understand exactly the challenges you face every day.

‘[Tutors were] all fantastic! Will be begging for more Marketability courses.’
Delegate from Palgrave Macmillan on Practical Publicity

‘Always approachable, well prepared and confident. You feel that you can ask anything and get an answer to your particular difficulties.’ Delegate from Collins Education

Course Director and Principal Tutor

Rachel Maund held senior marketing positions in academic, STM and professional publishing before setting up Marketability in 1999. When not tutoring on Marketability courses, she also trains for Publishing Training Centre, Publishing Scotland and ALPSP in the UK, and guest lectures at Oxford Brookes University, University College London, and London College of Communication. Beyond the UK she tutors for Clé (Irish Publishers’ Association), the Australian Publishers’ Association, CANIEM (Mexican Publishers’ Association), the Russian Book Guild, and the Singapore Book Publishers’ Association. She also conducts training regularly with publishers in Australia, Singapore and China.

Rachel is course director for Marketability Workshops and develops and delivers in-company tailored courses for companies of all shapes and sizes.

‘Excellent. Very down to earth with an incredible knowledge of the industry.’
Delegate from Sweet & Maxwell

Guest Tutors

Special guests from the industry share their secrets.

	Paul Crabtree has over 12 years’ experience in B2C and B2B digital marketing, both client-side and agency-side. After launching email marketing agency Adestra (which serves the emails of many of the UK’s largest publishers) he established it as a top 3 player in the UK in under 4 years. Paul is presently Marketing Director for FMG, heading up their email marketing studio for clients including magazine, book and newspaper publishers, and for Ceros, the interactive magazine publishing platform. Paul is guest tutor on Copywriting for the Web.
	Gill Davies has over 30 years’ experience in publishing and is the author of ‘Book Commissioning and Acquisition’, now in its 2nd edition and considered the ‘bible’ for commissioning editors. Professor Gill Davies is Director of the MA in Book Publishing at the London College of Communication, the University of the Arts London, and a freelance trainer to the publishing industry. The success of her book, now published in 8 foreign language editions, has led to many invitations to give guest lectures around the world, including China, Russia, Mexico and India. Her two leisure interests are opera and horseracing, which even she admits is an odd combination. Get inside editorial tips from Gill on our Essential Editorial Skills workshop. Gill is also co-tutor on our workshop, Effective Working with Authors, exclusively available to tailor in-house.
	Josie Dixon was Publishing Director for the Academic Division at Palgrave Macmillan until 2003, and before that worked for 11 years in commissioning and managerial roles at Cambridge University Press. She is now a publishing consultant with a special interest in training. In addition to working with publishing clients, she runs workshops on publishing research for over 40 universities in the UK, Europe and USA, and writes articles on the book trade for The Reader magazine. When not working, she spends most of her time with two small boys on the rampage (the boys, that is ...). Josie is tutor on Profitable Commissioning.
	Áine Duffy worked at Taylor and Francis as Publicity Manager for 8 years, during which time she gained the respect of a network of high-profile journalists and won unprecedented column inches for the academic books she championed. She is now with the Royal College of Art, as Head of Media Relations and Marketing. Áine is tutor, with Rachel and Amelia, on Practical Publicity.
	Amelia Hill spent three years working for The Herald and Scotland on Sunday, before moving to the Observer in 2000. Currently Social Affairs Correspondent, she has covered a wide variety of domestic news issues for both The Observer and The Guardian, including education, culture, social affairs and health. She invariably brings a selection of these with the stories behind how they came about to each course. Áine and Amelia are both guest tutors on the Practical Publicity workshop.
	Euan Hirst has worked in the book trade for 20 years mainly for Blackwell bookshops – jobs ranging from shop management to central marketing roles. He had a brief stint in publishing before running back to the comfort of what he describes as ‘proper bookselling’ at Blackwell’s famous flagship shop in Oxford. Euan is an entertaining guest tutor on Trade Marketing in the Real World.
	Rebecca Jones has worked in educational publishing for 20 years. She started her career in Barcelona working in ELT publishing as a sales rep and is now Marketing Director at Scholastic Education in the UK, managing marketing teams at Collins Education, Granada Learning, Letts Educational and Oxford University Press along the way. She has a wide range of experience in selling and marketing both print and digital products to schools and students. Rebecca is tutor on our Schools Marketing Workshop.
	Shannon Moore has worked for Pearson Education for 15 years starting her career as a sales rep in the United States and then served as national academic Marketing Manager for business titles for 7 years before moving with Pearson to London 5 years ago. Shannon is now International Marketing Director, Pearson eCollege. Shannon is guest tutor on our Academic Marketing Workshop.