UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Training courses
  
 

Training courses at a glance

Single day practical and informal publishing training workshops on a range of marketing and editorial topics

 

Academic Marketing Workshop

Ever wondered how lecturers really find out about new books or make adoption decisions? Or what makes a university librarian choose one title or resource over another? Heres your chance to find out.

Price: £399 + VAT
Next runs: 8 February

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Copywriting Workshop

‘There are no dull subjects. There are only dull writers. (H L Mencken) Ouch ... If you struggle to write with energy and conviction for your products this course could be just what you need.

Price: £399 + VAT
Next runs: TBC

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Direct Mail in a Digital Age

Print collateral is still a vital component within the marketing mix, although much less is sent through the post. If your company is still spending an appreciable sum of money on print, isn’t it time you reviewed its contribution?

In-company option

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Effective Working with Authors

Authors and publishers can form formidable partnerships, but it’s never accidental. This course looks at how to develop and maintain supportive working relationships through the editorial and marketing process.

In-company option

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Email Marketing Workshop

From copy, design, subject headers and timing, to stats and reports into what makes people engage with emails – this is a day of contemporary best practice tailored to publishing.

Price: £399 + VAT
Next runs: TBC

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Emarketing Workshop

A non-technical overview of web-based and email marketing focusing on identifying realistic options and on planning, managing and briefing them. A great choice for anyone wanting to get a perspective on digital marketing.

Price: £399 + VAT
Next runs: TBC

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Grammar Workshop

You tell us what you want to cover, we’ll deliver the course. What’ll it be, apostrophes, semicolons, punctuating bullet points, split infinitives, spelling pitfalls like affect/effect?

In-company option

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How to Make Content More Discoverable Through SEO

This Marketability course has been developed for ALPSP as part of their open training programme. This version and our original Mastering SEO for Marketing are both available for tailoring to run at your offices, built on your actual analytics.

Price: £365 + VAT
Next runs: TBC

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Impressive Marketing Plans — on a Small Budget

Designed to help you devise plans you’re proud to present to authors and editors and that are achievable too. Especially suited to specialist, academic and STM publishers and oter organisations primarily promoting content.

Price: £399 + VAT
Next runs: 5 December

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Introduction to Marketing in Publishing

One publisher recently likened a new job in marketing to trying to stand upright in a wind tunnel. Is that you? If you’re new to a marketing role this is the perfect overview to help you make sense of the wider context.

Price: £399 + VAT
Next runs: TBC

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Marketing Digital Products

Jointly tutored by experienced marketers with a books background (academic and schools publishing) who have learned at first-hand how to adapt their skills to promote ebooks, platforms and electronic references.

Price: £399 + VAT
Next runs: TBC

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Mastering SEO for Marketing

Everyone responsible for any web content contributes towards search engine optimisation. This course will make a positive difference, building practical advice on your actual analytics. Also available as an open course run in association with ALPSP: How to Make Content More Discoverable through SEO.

In-company option

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Practical Publicity Workshop

‘Publishers, especially specialist ones, often have a wealth of interesting stories and experts that we as journalists rarely know about’, says journalist and tutor Corinne Julius. Find out how to spot and exploit the press potential in YOUR titles.

Price: £399 + VAT
Next runs: TBC

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Profitable Commissioning

Tutor Josie Dixon says: ‘There’s nothing like giving your list a profitability audit to focus the mind on the essentials that can get lost in the daily grind’. How well will your list score? Are you an editor ready for the challenge?

Price: £399 + VAT
Next runs: TBC

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Schools Marketing Workshop

It’s tough keeping up with changes in the UK schools market and working out what that means for your marketing. But it’s what tutor Rebecca Jones does for a living, to help you wise up fast.

Price: £399 + VAT
Next runs: TBC

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Social Media Marketing Boot Camp

How do you decide which social platforms are right for you? And where do you draw the line given the other demands of the day job? How do you begin to measure ROI? Includes plenty of hands-on exercises on popular platforms.

Price: £399 + VAT
Next runs: TBC

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Successful Focus Groups

Even if you’re only involved in informal ‘discussion groups’, skilful handling of that group and effective planning and analysing can transform its success. This course walks you through the process.

In-company option

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Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info