Only available as an in-company course

Digital Marketing Workshop

The limitless potential of emarketing is so overwhelming it’s hard to know where to start, but there’s no better place than this course. It’s emphatically NOT technical, but we guarantee you’ll leave more confident about realistic options, and with guidance in putting them into practice. The day, covering both web-based and email marketing, features lots of inspiring examples from across publishing.

Includes a new session on planning and briefing ecampaigns, with plenty of templates and examples.

Who’s it for?

Anyone looking for a non-technical and up-to-the-minute overview of digital marketing best practice within publishing. Take a look at our Email Marketing Workshop or Social Media Marketing Boot Camp if you’d prefer a day dedicated to these topics.

What’s covered?

• Planning, budgeting and briefing ecampaigns and web pages
• Customer engagement strategies and the role of content marketing
• Effective use of social media and blogs, whatever the size of your business
• Working with authors and associations
• Emailings and newsletters – from mailing lists to copywriting
• Spam filters, sender reputation and the Data Protection Act
• SEO, UGC, Web 3.0 and other hot topics you NEED to understand
• Round-up of current statistics and great sources of info.

This course is only available as a tailored in-company option. We’ll build the course around you to make the learning as applicable as it’s possible to be. If you think you might benefit, why not contact us today?