Publishing has always given responsibility early, and whilst many people thrive on being ‘thrown in at the deep end’, the danger of making expensive mistakes is real. Even newcomers with marketing qualifications struggle to apply them in an industry where new product proliferates, resources are tight, and the remit often very broad. But help is at hand!
Anyone new to a marketing position in publishing. Editors wanting a marketing overview to enhance their understanding of the wider publishing context.
Rachel Maund is committed to never, ever, prefacing anything with ‘when I was your age ...’