UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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Introduction to Marketing in Publishing


Publishing has always given responsibility early, and whilst many people thrive on being ‘thrown in at the deep end’, the danger of making expensive mistakes is real. Even newcomers with marketing qualifications struggle to apply them in an industry where new product proliferates, resources are tight, and the remit often very broad. But help is at hand!


Who’s it for?

Anyone new to a marketing position in publishing. Editors wanting a marketing overview to enhance their understanding of the wider publishing context.


What’s covered?

  • The life cycle of a book, from proposal to launch: how do titles get contracted? How are print and price decisions made? Who gets what of the RRP?
  • Marketing channels and the supply chain
  • Where marketing ‘fits’, and which departments it’s crucial we understand
  • How marketing budgets are set
  • The publishing marketing mix, and choosing which methods to deploy
  • Tips for working with authors and editors
  • Group planning for real titles brought by participants.


Rachel Maund

Rachel Maund is committed to never, ever, prefacing anything with ‘when I was your age ...’

Course dates

19 April 2018


£399 + VAT

4 October 2018


£399 + VAT

Talking about budgeting with specific figures really brought home the reality of what it means to run a campaign.
Delegate from Ashgate Publishing

Watch tutor video

Video to follow.

Marketability (UK) Ltd

12 Sandy Lane
TW11 0DR

Tel +44 (0)20 8977 2741