Has email made direct mail obsolete? Of course not. With inboxes overflowing it can be a great way to get attention if we get it right – short, no-nonsense, and often delivered via third parties rather than by post. This workshop looks at the place of DM and print publicity in the modern marketing mix, considering everything from what grabs attention and how much potential customers are prepared to read, to the place of the sales letter, the PS, and the offer.
Anyone looking for an intensive practical introduction to direct mail.
Your tutor is Rachel Maund who’s been responsible for an appreciable % of the direct mail sent by specialist publishers over the last 30 years and is STILL an enthusiast.
|A really good overview of all elements of DM. Extremely useful - I would thoroughly recommend it.|
Delegate from ProQuest