We now rely on email as the primary channel for marketing communication, yet reader engagement has never been more challenging. How can you be sure your results are as good as they can be? And how do you persuade new potential customers to sign up, open up, click through – and do all of this on a regular basis?
This course takes you from promoting your enews service to creating emails to engage and get those readers clicking.
Absolutely anyone who wants their email marketing to be a cut above that of their competitors.
Rachel Maund has been tracking email trends and training in this area for well over a decade, as well as writing Marketability’s eBulletin every single fortnight since 2003.