Half day online course

Copywriting Workshop

This three hour online course takes place on Zoom (starting 2pm UK time) and is drawn from the full day content as described below. It’s limited to 12 participants to encourage group discussion. Register your interest in joining us on our next one, date TBC. Email rachel@marketability.info to find out more, or complete the booking form (choose other price to enter £195) and we will contact you promptly.

Course description

Does your copy convince YOU? Is it vivid and engaging or are you guilty of using tired adjectives such as ‘comprehensive’ and ‘essential’? Perhaps you’d love to write more exciting copy but colleagues feel it’s ‘not appropriate’? If you can relate to this, join us and prepare to feel liberated!

Who’s it for?

Anyone looking for a lively introduction or for a mind-changing refresher to this core communication skill.

What’s covered?

• General principles that really work, whatever you’re selling, online and offline
• Writing for readers, not markets
• Focusing on the 10 second sell and on calls to action
• Fewer words, greater impact: being ruthless and taking risks
• How to get attention, and keep it
• Storytelling, visual copy and word association
• ‘Selling copy’ and content marketing
• Writing for different formats: for print and online, and from cover copy to website product pages, social media, emails, catalogues, press releases and sales tools
• What you NEED to know about copywriting for SEO (search engine optimization)
• Short exercises and plenty of discussion.

After this you’ll feel confident to write with enthusiasm, energy and without clichés.