Whether you’re already running focus groups, or just wanting to know how to get the best from discussions with small groups of customers … we’ve loads of practical advice to ensure they deliver quality data.
This fun workshop shows you how to run foolproof focus groups, by working through the process from planning to analysis via a role play exercise. Just how DO you keep the discussion on course, how do you judge whether your participants are giving honest opinions, and how do you avoid bias?
Anyone in marketing or editorial roles within publishing or related areas already running focus groups or discussion groups, or planning to do so.
Your tutor is Rachel Maund, whose own focus groups experience comprises academic, STM and travel publisher research projects.
|Provides a clear rationale and approach for running focus groups. I’ll recommend it for all our marketing people.|
Editorial delegate from the British Film Institute