Exclusive to Marketability

Schools Marketing Workshop

Do you need to get up to speed with changes to the curriculum and what new government initiatives mean for schools? Could you really use an injection of fresh ideas for getting your resources noticed by teachers? If so, read on!

This course looks at the size and shape of the UK schools sector and at the latest topical agendas and challenges for teachers, and explains how these impact on buying decisions. Practical marketing strategies and case examples cover a range of products from print to digital.

Who’s it for?

Marketers keen to improve the success of their marketing to UK schools. This course will appeal to anyone new to marketing in this sector as well as more experienced marketing managers looking for new ways to engage with teachers.

What’s covered?

• An introduction to the UK schools market including structure, size and scope
• Overview of the key challenges faced by marketers, with advice on overcoming them and even working them to our advantage
• Practical session on segmenting the market to best effect, ensuring that campaigns are cost-effective and productive
• Establishing relationships, building and engaging with communities, and the place of social media
• Right marketing plan, right product: choosing effective tactics and messages, and the special considerations of marketing digital resources
• Plenty of case examples of real campaigns
• Quick and easy ways to calculate targets and analyse results.