Do you need to get up to speed with changes to the curriculum and what new government initiatives mean for schools? Could you really use an injection of fresh ideas for getting your resources noticed by teachers? If so, read on!
This course looks at the size and shape of the UK schools sector and at the latest topical agendas and challenges for teachers, and explains how these impact on buying decisions. Practical marketing strategies and case examples cover a range of products from print to digital.
Marketers keen to improve the success of their marketing to UK schools. This course will appeal to anyone new to marketing in this sector as well as more experienced marketing managers looking for new ways to engage with teachers.
Rebecca Jones has over 25 years’ experience in marketing with schools publishers and is currently Head of Revision Marketing at HarperCollins. With past roles at Oxford University Press, Letts Educational, Scholastic, Granada Learning and Collins Education she’s possibly the most experienced schools marketer in the business.
She’s joined by guest tutor Rachel Maund.