This is one of our most popular face-to-face courses, now adapted to run over 2 x 3 hour sessions online on Zoom (starting 9am EDT, 2pm BST). The first course runs on 3 and 5 November 2020. It’s limited to 12 participants to encourage group discussion. For more information or to reserve a place email rachel@marketability.info, or complete the booking form (choose other price to enter £350) and we will contact you promptly.
It’s tougher to sell to the higher education market now than it’s ever been, with universal funding crises and widespread access to free online resources. As we jostle with our competitors for the attention of lecturers, students and libraries, what messages and which channels will succeed?
This workshop brings you right up to date with the realities of today’s marketplace, with examples of excellent practice from a wide range of companies.
Anyone actively involved in marketing to the academic sector.
Rachel Maund has over 35 years of experience in the sector. She is joined by guest tutor Laura Ingle, currently Head of Product and Institutional Marketing at Emerald Group Publishing.
Course dates |
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Register your interest, date TBC |
£350 + VAT |
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A great opportunity to share academic marketing knowledge and especially interesting for small companies searching for the right way to do things. | ![]() |
Delegate from Eleven International Publishing (The Netherlands) |