It’s tougher to sell to the higher education market now than it’s ever been, with universal funding crises and widespread access to free online resources. As we jostle with our competitors for the attention of lecturers, students and libraries, what messages and which channels will succeed?
This workshop brings you right up to date with the realities of today’s marketplace, with examples of excellent practice from a wide range of companies.
Anyone actively involved in marketing to the academic sector.
Rachel Maund has over 30 years of experience in academic publishing, both in marketing roles at Routledge, Elsevier and Ashgate, and as a consultant providing marketing support across the sector.
She is joined by guest tutor Laura Ingle, currently Head of Product and Institutional Marketing at Emerald Group Publishing, previously at Oxford University Press, Macmillan Science and Education, and Taylor and Francis.