UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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NEW online course

Academic Marketing Workshop

This is one of our most popular face-to-face courses, now adapted to run over 2 x 3 hour sessions online on Zoom (starting 9am EDT, 2pm BST). The first course runs on 3 and 5 November 2020. It’s limited to 12 participants to encourage group discussion. For more information or to reserve a place email rachel@marketability.info, or complete the booking form (choose other price to enter £350) and we will contact you promptly.

 

Course description

It’s tougher to sell to the higher education market now than it’s ever been, with universal funding crises and widespread access to free online resources. As we jostle with our competitors for the attention of lecturers, students and libraries, what messages and which channels will succeed?

This workshop brings you right up to date with the realities of today’s marketplace, with examples of excellent practice from a wide range of companies.

 

Who’s it for?

Anyone actively involved in marketing to the academic sector.

What’s covered?

  • How universities and their libraries are typically structured. Where are the decision-makers?
  • Topical issues and challenges facing the sector, from Covid-19 to university funding, and from international league tables to REF, TEF and Plan S
  • What lecturers and librarians tell publishers they want
  • How buying decisions are made, and who gets the sale
  • Case examples of ‘ideal’ textbook, reference and digital marketing plan
  • The role of face-to-face selling, catalogues, conferences, digital marketing, email and social media in the marketing mix – and tips for doing them well
  • An exercise on devising marketing strategies for three ‘typical’ academic titles
  • How one academic publisher, Emerald Group Publishing, is responding to the challenges.

Tutors


Rachel Maund

Laura Ingle

Rachel Maund has over 35 years of experience in the sector. She is joined by guest tutor Laura Ingle, currently Head of Product and Institutional Marketing at Emerald Group Publishing.

Course dates

3 November 2020

£350 + VAT

Tutors were very impressive. Open-minded and drew on loads of excellent examples.
Delegate from Hodder Education

Watch tutor video

Video to follow.
 

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info