This is one of our most popular face-to-face courses, now adapted to run over 2 x 3 hour sessions online on Zoom (starting 2pm UK-time). It’s limited to 12 participants to encourage group discussion. To register your interest in joining us on the next one (dates TBC) email rachel@marketability.info, or complete the booking form (choose other price to enter £350) and we will contact you promptly.
It’s tougher to sell to the higher education market now than it’s ever been, with universal funding crises and widespread access to free online resources. As we jostle with our competitors for the attention of lecturers, students and libraries, what messages and which channels will succeed?
This workshop brings you right up to date with the realities of today’s marketplace, with examples of excellent practice from a wide range of companies.
Anyone actively involved in marketing to the academic sector.
Rachel Maund has over 35 years of experience in the sector. She is joined by guest tutor Laura Ingle, currently Head of Product and Institutional Marketing at Emerald Group Publishing.
Course dates |
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Register your interest, date TBC |
£350 + VAT |
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The tutor's style suited me perfectly, it was practical, experienced, flexible and full of anecdotal references. | ![]() |
Delegate from Emerald on an in-company course |