What’s it really like?
‘Fabulous! Well pitched, excellent examples, experienced tutors – all encouraged creative thinking and has given me hope for promotions with the retail chains.’
Delegate from Elsevier

Does ‘working with bookstores’ seem to be limited to discussions about discount and single copy orders of your lead titles? We promise there is more to it than this!

The good news is that bookstores are doing more to market to their customers than ever before and there are plenty of innovative publisher campaigns to learn from.
This course crucially focuses on what can be achieved by specialist and/or small publishers with limited budgets and time, by forging relationships with the right trade partners. It also provides an easily digestible summary of some of the really hot topics currently within the book trade.

Who’s it for?
Anyone in marketing or sales looking for an exceptionally current overview of this crucial and rapidly developing sector, and for practical ideas for effective and inexpensive trade marketing.

What’s covered?
A round-up of current trends and challenges in the UK
The marketing options on offer from book retailers
AIs and the critical role of the sales kit
How and when the chains plan promotions
Plenty of case studies and examples of excellent trade marketing
Getting the supermarkets (and other new channels) into perspective
The international booktrade – how it compares to the UK
How to succeed with Amazon

Find out why our workshops are different,
and what’s included in the price. Click here

Check out our terms and conditions before booking if you want to.

‘An excellent introduction to trade marketing, including stimulating discussion on the current issues and challenges.’
Delegate from Oxford University Press

'Really, really excellent – I’ve got 34 action points!’
Delegate from Pearson Education

‘I also appreciated your honesty with us about the difficulties in generating opportunities in the trade and still you encouraged enthusiasm among the group that small publishers can be successful. The course was great!’
Delegate from Crown House Publishing

Find out what other delegates thought here