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Tips and articles relating to Practical Publicity Workshop

27 results found | next 10

How the Darley Dale Brass Band proved the power of local publicity

Ten years ago this Derbyshire-based band faced closure after its members dwindled to just four – until a rallying article in the Matlock Mercury immediately swelled its ranks to the heady heights of 12.…

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12 June 2018

 

Tip of the week: Authors, videos, interviews

Everyone loves a video.…

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17 April 2018

 

Tip of the week: The potential of a great image in an academic monograph

The publisher of a scholarly analysis of Jack the Ripper’s attacks spotted the press potential of a map illustrating the author’s findings which appeared in the book.…

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13 June 2017

 

Tip of the week: If you've ever felt daunted by phoning journalists to pitch

Sometimes an email pitch just won’t do the job – you need the personal contact of a phone call first.…

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16 May 2017

 

How Boaty McBoatface was resolved, and what this has to do with Bella the cat

The public voting overwhelmingly to name the UK’s new polar research ship Boaty McBoatface presented NERC with a problem.…

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10 May 2016

 

'Pig-gate' results in 33,000 advance orders for Call me Dave

A fascinating story which proves once again the power of publicity, as Biteback Publishing receive advance orders for 33,000 copies of Lord Ashcroft’s book Call me Dave, the unauthorised biography of Prime Minister David Cameron.…

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29 September 2015

 

Tip of the week: Who you know still trumps a great publicity campaign

I had the perfect guest for BBC Radio 4’s Saturday Live.…

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16 September 2014

 

Tips on working with bloggers, from Becky Lovell at Insight Guides

Bloggers CAN be an excellent new channel for publicity, but how do you get started on building a network of relationships with the right people?

Becky Lovell from Insight Guides has done precisely this with travel bloggers, and recently shared her tips with us.…

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13 May 2014

 

Tip of the week: What journalists really, really want (from Corinne Julius)

This one may surprise you … Journalists don’t want ‘original’ stories, they want a twist on something familiar.…

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13 May 2014

 

Should you refuse to send review copies to national newspapers?

At least one big academic publisher that I know of is doing just this, making clear to (most) authors that the nationals will not be approached.…

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15 April 2014

 
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