UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
Tips and articles relating to Practical Publicity Workshop
31 results found | next 10
Tip of the week: Keep the titles of trade books short
Because of short attention spans? Well maybe that too, but no.…23 November 2021
From the front line of an ongoing publicity campaign part 2
In the last eBulletin I reported on the PR campaign I was working on for local charity Park Lane Stables.…16 March 2021
From the front line of an ongoing publicity campaign
Last month I volunteered to help our local stables and Riding for the Disabled centre.…16 February 2021
Training dates in May and June, have your say
Several of our training courses just need a further booking or two to run in London in May or June.…3 March 2020
How the Darley Dale Brass Band proved the power of local publicity
Ten years ago this Derbyshire-based band faced closure after its members dwindled to just four – until a rallying article in the Matlock Mercury immediately swelled its ranks to the heady heights of 12.…12 June 2018
Tip of the week: Authors, videos, interviews
Everyone loves a video.…17 April 2018
Tip of the week: The potential of a great image in an academic monograph
The publisher of a scholarly analysis of Jack the Ripper’s attacks spotted the press potential of a map illustrating the author’s findings which appeared in the book.…13 June 2017
Tip of the week: If you've ever felt daunted by phoning journalists to pitch
Sometimes an email pitch just won’t do the job – you need the personal contact of a phone call first.…16 May 2017
How Boaty McBoatface was resolved, and what this has to do with Bella the cat
The public voting overwhelmingly to name the UK’s new polar research ship Boaty McBoatface presented NERC with a problem.…10 May 2016
'Pig-gate' results in 33,000 advance orders for Call me Dave
A fascinating story which proves once again the power of publicity, as Biteback Publishing receive advance orders for 33,000 copies of Lord Ashcroft’s book Call me Dave, the unauthorised biography of Prime Minister David Cameron.…29 September 2015
31 results found | next 10