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Tips and articles relating to Social Media Marketing Boot Camp
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Tip of the week: ‘Tweeter, know thyself’
After a BA flight bound for Dusseldorf accidentally landed in Edinburgh last month some bright spark at budget-carrier Ryanair thought it would be amusing to poke fun at their rival and posted a photo of Geography for Dummies on Twitter.…2 April 2019
Love this author guide to tweeting on the T&F site
This is designed for authors of research articles, but the advice is just as appropriate to any specialist author.…22 January 2019
How an innocent post on Facebook turned into a PR coup for Rucksack Readers
Jacquetta Megarry is passionate about the walking guidebooks her company, Rucksack Readers, produce, and like many small organisations provides very personal customer service.…7 August 2018
Training isn't just about external providers; here's a lovely example from De Gruyter
When running a training course at De Gruyter in Berlin last week I noticed a display of a selection of tweets annotated with notes and coloured stickers, all under a heading ‘How to write great tweets’.…28 November 2017
The British Airways feedback email that failed
BA hasn’t had great press recently.…30 May 2017
Wonderful author video sent in appreciation to Emerald
Two authors at Flinders University in Australia were so happy with their experience of being published by Emerald that, unprompted, they made a video of one interviewing the other and sent it to the astonished but delighted publisher who happily added it to their YouTube channel.…7 March 2017
Tip of the week: Is it time to review your LinkedIn profile pic?
If you’ve already consciously chosen a photo that reflects you professionally, then no action required.…10 January 2017
Andy and Danny from T&F share the story of their Open Access video
We recently featured news of a T&F video that had seen extraordinary success.…27 September 2016
Donald Trump falls victim to guerrilla art, with a lot of help from social media
Two weeks ago a naked pot-bellied statue of Donald Trump appeared overnight in Union Square, New York.…30 August 2016
Scientists realise they can't elucidate on Twitter
Thanks to Charlie Rapple over at Kudos who spotted this little gem.…2 August 2016
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