UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
Tips and articles relating to Email Marketing Workshop
153 results found | next 10
When automated goes badly wrong, and why we should still embrace it
I recently placed a large order to be delivered by DPD.…7 July 2020
What do the stats show us about current email marketing engagement?
While email marketing has continued during the pandemic, we’ve had to rely largely on instinct when compiling content.…9 June 2020
Jacquetta Megarry shares what happened next after a book giveaway offer
Our customers may be unlikely to buy from us at the moment, but our email marketing gives us the opportunity to stay in touch in a low key and sensitive way.…12 May 2020
Tip of the week: Why urgent calls to action may backfire
This was prompted by a subject line of ‘Time’s running out to sign up for our webinar’.…12 May 2020
The best and the worst of email marketing during a crisis
It’s perfectly possible to continue email marketing, but what (if anything) do subscribers want? The way different organisations have responded has been striking, ranging from excellent to truly appalling.…14 April 2020
When you mess up that email ... here’s an example of how NOT to follow up
This was a restaurant that sent an ‘early St Patrick’s Day’ promotional email on 3 March with the subject line: “Come join us on February 13 for an early St Patrick’s celebration”.…17 March 2020
Training dates in May and June, have your say
Several of our training courses just need a further booking or two to run in London in May or June.…3 March 2020
Coronavirus quiz email, someone thought this was a good idea
Thank you to Michelle Zappa, Sales Manager over at Eurospan, for sharing this email received from GIANTMicrobes, subject line ‘Coronavirus Quiz – How well do you know the facts?’ I’ll let her introduce it:“I recently purchased an item from the GIANTMicrobes website, and accepted marketing emails.…
4 February 2020
Excellent example of email marketing supporting NBNi’s office move
Flo McClelland from Channel View Publications drew my attention to the newsletter set up by distributor NBNi to keep their clients informed about their office move.…7 January 2020
104 Email Marketing Myths ... from Hubspot
Hubspot’s report published this month draws on data from 4bn emails sent by 1000 active senders, so it should be robust.…26 November 2019
153 results found | next 10