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Tips and articles relating to Copywriting Workshop

240 results found | next 10

Tip of the week: How do you write copy for a book that’s just not very good?

This was a real question put to me after a course I ran last month.…

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11 December 2018

 

Don’t send an email without doing these three things, thanks Fast Company!

Thanks because I couldn’t have put it better myself.…

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27 November 2018

 

Tip of the week: Want to convey your authenticity? Look to your copy

Revision guide publisher CGP doesn’t need a flashy website to be successful.…

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27 November 2018

 

Product messaging may attract, but it’s microcopy that keeps the conversation going

Think about the experience of being asked for your password on a website.…

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13 November 2018

 

What does the success of these hoax articles say about academic research?

In 2017 three academics concerned that some of their peers had lost sight of balanced research due to a blinding focus on social grievances decided to test how silly it was possible to be and still get published.…

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30 October 2018

 

The 3pm brain slump, you’re in good company says Fast Company

I’m sharing this not because it’s new, but to cheer you on those occasions when you just can’t seem to apply yourself to the task at hand.…

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30 October 2018

 

Tip of the week: “creativity is the residue of time wasted”

How often do you feel frustrated that writing a piece of copy is just taking too long? The quote above is credited to Albert Einstein.…

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16 October 2018

 

If you want to improve just about anything, deal with the bottleneck

Last month Oliver Burkeman wrote an article in The Guardian that resonated on at least three levels.…

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2 October 2018

 

Tip of the week: When writing copy, look for gifts like Mao’s dental hygiene

On a Read more

2 October 2018

 

Lands End or Land’s End, where do you stand?

Last week Cornwall Council in the far west of the UK decided that Lands End will officially be referred to as Land’s End in the future (via discussions about Lands’ End, I kid you not).…

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18 September 2018

 
240 results found | next 10

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