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Tips and articles relating to Copywriting Workshop

254 results found | next 10

Great exhibition, and fabulous copy about it, at the British Library

The exhibition is on writing, featuring ‘100 objects spanning 5,000 years and seven continents’.…

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14 May 2019

 

Tip of the week: How to get tough with paragraphs of product copy

Here’s one I use all the time.…

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14 May 2019

 

Carlsberg – probably the worst slogan in the world?

Trying to move onwards when you have one of the world’s best-known slogans was never going to be easy.…

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30 April 2019

 

Tip of the week: Avoid this if you don’t want readers to switch off

I’ve realised that I have zero respect for any marketing copy with a punctuation or spelling error.…

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30 April 2019

 

Tip of the week: To get attention we HAVE to focus on difference

Yes, it’s obvious.…

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16 April 2019

 

Why publishers shouldn’t shy away from writing like Tesco

Tesco delivery vans feature the slogan ‘As fresh as you’d pick yourself or your money back’.…

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2 April 2019

 

Perfect audience judgement in this email from Lonely Planet

This was a subject line that I couldn’t resist, I’d clicked through without stopping to think.…

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19 March 2019

 

eBulletin subscriber offer continues – book two places, save £200

This will be the last reminder of our March offer, so if you’ve been meaning to do this the time is now! Book two places on any one course at just £300 per place, a cool saving of almost £200.…

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19 March 2019

 

OUP Dictionaries have storytelling down to a fine art

I reckon ‘Interactive graphic: how does a word enter the OED?’ is a pretty strong email subject line.…

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5 March 2019

 

eBulletin subscriber offer continues on selected spring courses

Our eBulletin subscriber offer on four courses continues in March.…

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5 March 2019

 
254 results found | next 10

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