What’s it really like?
‘This has been invaluable! I have learned so much and have had really good fun!’
Delegate from Palgrave Macmillan

How DO you get the attention of the national press, especially if you work in specialist publishing or for a smaller trade publisher? What constitutes ‘publicity potential’ in YOUR titles?

Dealing with the press can be daunting and frustrating. And so can managing author expectations, which might be for blanket coverage in the nationals whereas the reality (and appropriate strategy) will be securing reviews in niche journals.

This workshop focuses squarely on these issues: on spotting press potential, and equipping you to sell your story to nationals and broadcast media, and on the excellent publicity alternatives which are perfect for the majority of titles – and how to sell these confidently to your expectant author too.

Who’s it for?
Anyone in marketing or specialist publishing who needs to include publicity campaigns within wider marketing plans, and anyone in general publishing who’s relatively new to publicity.

What’s covered?
Planning and managing media campaigns of all shapes and sizes
How to get the attention of national, broadcast, regional,
specialist or online media
Press releases and the role of the press pack
Author events and launches – when they work and what to avoid
Managing author expectations
Practical tips from three tutors working at the sharp end!

Find out why our workshops are different,
and what’s included in the price. Click here

Check out our terms and conditions before booking if you want to.

‘Terrific – made me excited about my job again!’
Delegate from McGraw Hill

‘Thank you for being so willing to share your experience and to make suggestions for the campaigns on which we are working. It was definitely one of the best training days I have ever been on.’
Delegate from Lion Hudson

‘I thought the three tutors were fantastic and extremely inspiring.’
Delegate from Virgin Books

‘I wish I’d gone on this course sooner. There are so many new aspects I now need to introduce into my working day.’
Delegate from McGraw Hill

‘Excellent. [Tutors] listened and responded to our individual experiences/questions. Gave me fresh ideas/inspiration.’
Delegate from Penguin Books

Find out what other delegates thought here