What’s it
really like?
‘Even if you have worked in marketing for years, this course will ensure you return refreshed and with new ideas to bring to your job.’
Delegate from British Museum Press
Authors and editors can have high expectations when it comes
to marketing, yet often time and money are short. This workshop is for anyone
who recognises this dilemma. It is designed to help you capture the value
in all areas of marketing activity, and present them positively and professionally
to others, even if resources are limited.
Who’s it for?
Anyone with the new responsibility of marketing for a specific list, especially
in academic, professional or STM markets, or anyone who has tended to shelve
the ‘planning’ through lack of time.
What’s covered?
The benefits of marketing planning to YOU
Marketing plan ‘blueprints’
Getting the best out of authors and the value of questionnaires
The Marketing Mix, the 4Ps, and how it all applies in the real
world
How to sell a small budget plan to a big author ego
Costing it out and how it relates to the budget.
| 20 November 2008 | Oxford | £350 +VAT | BOOK |
| 24 March 2009 | London | £350 +VAT | BOOK |
Find out why our workshops are different,
and what’s included in the price. Click
here
Check out our terms and conditions before booking if you want to.
‘Enjoyed the course greatly and will recommend it
to others. Excellent grounding for learning how to plan effectively, constructively
and creatively.’
Delegate from Butterworth Heinemann
‘A wonderful introduction to marketing planning. This course will equip you with knowledge on all the main areas and arm you with confidence to implement basic but effective strategies.’
Delegate from Continuum
‘The workshop turned out to be exactly what I was hoping for. Clear,
practical, relevant, informative – I’m looking forward to putting what
I learned into practice.’
Delegate from The Policy Press
Find out what other delegates thought
here
