Marketability - Marketing Campaigns

Sometimes you simply have more campaigns than your in-house team can handle. We can help either by managing the entire campaign for you, or by just helping out on one element.

Try us for:
Copywriting
Mailing list research
Complete direct mail campaigns
Marketing planning and strategy
New product launches
Press and publicity campaigns
Market research projects

‘The great thing about working with Rachel was that she really listened to the brief and asked loads of questions about what we were looking for – so that throughout the project I felt completely confident that I could hand things over. Even better was the fact that the end results bore this out’
Vicky Capstick, Palgrave Macmillan
Project: A series of author newsletters

‘Thanks for all your hard work on this – tube ads are great. We're really pleased with the whole campaign, and getting a fresh perspective has been a real boon. It's been great working with you – hope to do so again soon.’
Anna Baldwin, Oxford University Press
Project: Four related campaigns (trade press, consumer ads, point of sale and tube) for the launch of the New Oxford English Dictionary

How does it work?
If you have a project you think we could help with, call us on +44 (0)20 8977 2741, or email rachel.marketability@btinternet.com and simply describe it to us. We’ll quickly get back to you with advice on how we can help, and what further information we’d need from you if we’re to work out cost and schedule.

Our fees are based on a day rate, and you can buy as little as half a day of our advice – perhaps to cast a second pair of eyes over that project you’ve been struggling with. We’ll always respond to a brief by giving you the estimated number of days we believe it will involve and how they’ll be made up, which means that you’ll always know where you stand and can easily see the cost implications of asking us to do all or part of a project. We give progress updates along the way, so if a project changes shape we can work out how best to proceed between us – exactly as you would with any colleague in-house. And because of our extensive experience in publishing, you can also trust us to talk directly with them as needed on any project, and with your authors or any other regular contacts. In fact, many authors are flattered to find that an ‘expert consultancy’ has been drafted in to help market their book!

Another bonus of outsourcing a campaign is that an outside agency like ours will often do a more complete job than you or your colleagues would typically be able to do. After all, that’s what you pay us to do – and (unlike you) we can’t go back to ‘tie up any loose ends’ later.

Why not give us a try?

Example: Direct mail campaign for a technical title (A4/4 page brochure)
Copywriting and design briefing, including liaising with publisher and author as needed (1 day)
Seeing that brochure through all proofing stages to approved artwork, liaising with publisher, author, international offices, and/or suppliers as necessary (2 days)
Mailing list research, leading to a comprehensive Mailing Options document and Campaign Summary Report in which we’ll give our recommendations in line with your budget (1 day)
Organising print, delivery, mailing list rental/insert bookings, including liaising with your mailing house, other offices, and/or reps/bookstores (1 day)

‘My thanks for a brilliant campaign. You have really exceeded my expectations, and I have now also decided to publish the paperback edition under the now invigorated New Island imprint this autumn.’
Edwin Higel, MD of New Island Publishing, Ireland
Project: Publicity campaign for Mary Kenny’s biography of Lord Haw Haw – Germany Calling

‘I just wanted to drop you a quick message of thanks for the work you did on the research project. The plan covers everything and more of what I was looking for and I know it will be of great use to me not only in the marketing of this book, but in the marketing of similar books in the future as well. Thank you!!’
Ben Honour at Blackwell Publishing
Project: Researching marketing options for a high-profile reference book in a new subject area

We also run training courses in all of these areas.
Click Training Courses for more info!