What’s it
really like?
‘Covered every area that I wished to know more about … Excellent interaction and a use of discussion.’
Delegate from Wiley-Blackwell
Publishing has always given responsibility early, and whilst many people thrive on being ‘thrown in at the deep end’, it’s all too easy to make expensive mistakes if you don’t fully understand the wider publishing context. Even newcomers with marketing qualifications struggle to apply them in an industry where new product proliferates, resources are tight, and the remit of the job often very broad. But help is at hand!
Who’s it for?
Anyone new to a marketing position in publishing, or wanting a better grasp of the wider publishing context.
What’s covered?
The life cycle of a book, from proposal to print: how do titles get contracted? How are print and price decisions made? Who gets what of the cover price of a book?
Marketing channels and the supply chain (or why you need to know how a leaflet sent to an academic can result in an order from a library supplier ...)
Where marketing ‘fits’, and which departments it’s crucial we understand
How marketing budgets are set
The typical marketing mix in publishing
Tips for working with authors and editors.
| 13 November 2008 | London | £350 +VAT | BOOK |
| 30 April 2009 | London | £350 +VAT | BOOK |
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‘Excellent for answering tricky questions and explaining the obvious you didn’t know.’
Delegate from Letts Educational
‘Essential training for any beginner in marketing.
I’m really glad I came: it's given me lots of questions and ideas for when I go back to the office, which is exactly what I wanted.’
Delegate from Pearson Education
‘A real eye-opener. From an editorial perspective, this has made me much more aware of how marketing works in publishing.’
Editorial delegate from Princeton University Press
‘A really thorough introduction to marketing in publishing covering a wide range of topics.’
Delegate from Multilingual Matters
Find out what other delegates thought here
