Calls to action should articulate a realistic next step
Think about what readers will want to do next. Don’t set the barriers too high or you’ll drive them away. ‘Buy now’ buttons imply you’re being routed to a shopping cart, ‘read more’ puts them in charge and will often achieve much better results.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
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