How to do agile marketing
Heard the phrase but not sure what it means? It’s spotting a news story on which to hitch a marketing message. Great for social media and emailings. Two examples: 1) In 2013 Wiley used the horse-meat scandal to flag up journal articles on food science through social media. 2) And when the new 10-sided UK £1 coin was announced in 2014, a 10-sided Jaffa Cake appeared on Twitter.
Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.
Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.
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