UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

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  • Marketability to scale back
    After 23 years in business, the company – and this website – will close on 31 March 2023. Marketability will become the trading name of Rachel Maund.
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  • Bespoke training
    Tailored courses will continue to be available for existing clients, both in the UK and internationally.
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  • Website and Marketability eBulletin
    The final Marketability eBulletin will be in March, after an unbroken 20 years. This website will close after 31 March 2023.
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Calls to action should articulate a realistic next step

Think about what readers will want to do next. Don’t set the barriers too high or you’ll drive them away. ‘Buy now’ buttons imply you’re being routed to a shopping cart, ‘read more’ puts them in charge and will often achieve much better results.

Training workshops

Practical, small-group training days for publishers in marketing or editorial roles. Topics include copywriting, marketing planning, editorial skills, social media marketing, academic marketing and publicity.

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Marketing support

Need an extra pair of hands for a marketing campaign or market research project? From a single day to as long as you need, our publishing expertise means we can slot right into the team for as long as you need the help.

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Slick presentations of blue skies thinking aren’t our thing. We want you to relate to our advice, not shelve it for posterity. Come to us for objective feedback on your publishing and marketing with practical tips to action immediately.

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Free resources

The Marketability eBulletin delivers tips, articles and leads to inboxes fortnightly. And now hundreds of original articles have been selected, edited and made available as a free, fully searchable bank of resources.

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This has been invaluable! I have learned so much and have had really good fun!

Delegate from Palgrave Macmillan

Marketability (UK) Ltd

12 Sandy Lane
TW11 0DR

Tel +44 (0)20 8977 2741