Our workshops work – but don’t take our word for it!
We aim to give you practical training, inspirational ideas and the confidence to put them into practice. It’s smiles all round, so we must be doing something right.
Here’s what our clients say...

‘Will be begging for more Marketability courses. Brilliant!’
Delegate from Palgrave Macmillan

Copywriting

‘Fantastic! Rachel really took the fear out of copywriting for me. She broke the whole writing process down to manageable sections and really got me enthusiastic.’
Delegate from Saraband on an SPA course

‘An essential introduction for anyone wanting to learn about copywriting.’
A delegate from Blackwell UK

‘Definitely the course to come on if you need another phrase for “invaluable resource”.’
Delegate from Nelson Thornes

‘You’ll come away thinking you could write the next, “To our members we’re the 4th emergency service”!’
Delegate from Nelson Thornes

‘An extraordinarily useful and refreshing look at an important area of the job.’
Delegate from Taylor and Francis

Direct Mail that Really Works

‘How would I sum up the workshop to a colleague considering training on direct mail? GO ON IT!’
Delegate from Pearson Education

‘The level was perfect – incredibly relevant and I will be able to use a lot of the course info in a practical way in the workplace.’
Delegate from Sweet and Maxwell

Tailor Made Training

‘Marketability have a great programme of regular courses – and when it comes to tailored, inhouse training they deliver great value, tackling the issues with a real grasp of your company’s circumstances.’
Malcolm O’Brien, Marketing Manager, Lonely Planet

‘This course was one of the best courses I have ever attended, the day just flew past’ Editorial delegate on an in-company Market Research Workshop at Oxford Univesity Press

‘Our copywriting course not only pinpointed key copywriting principles and gave us an excellent framework for writing good copy, it gave us invaluable tips for managing the copywriting process within a publishing environment.’
Tracy Shaw, Marketing Manager at CABI Publishing, commenting on an inhouse Copywriting Workshop

‘Lots of hints and tips, useful discussion with colleagues and helpful hands-on exercises.’
Editorial delegate at Pearson Education, on an in-company Copywriting Workshop

‘Very worthwhile. It opened me up to possibilities and has made me keen to try them myself.’
Delegate from Lonely Planet on a tailor-made E-marketing Workshop

Practical Publicity

‘Ideal for small specialist publishers. Answered my most important problem – authors who want to be like Michael Moore! A great way to gain confidence and knowledge.’
Delegate from Pluto Press

‘Hearing all the essential info on publicity from experts added to my knowledge and boosted my confidence.’
Delegate from Natural History Museum

‘Very useful, with lots of good ideas and handy tips.’
Delegate on a Springer Verlag tailor-made course

'Surprisingly comprehensive for a single day. A useful introduction to the publicity options available and how to go about exploiting them.’
Delegate from Osprey Publishing

‘Don’t mean to creep – but it was ALL useful.’
Delegate on a Springer Verlag tailor-made course

‘A fantastic day full of tips from the experts which will inspire and enthuse.’
Delegate from Lion Hudson

Introduction to Marketing in Publishing (and earlier Publishing Induction Course)

‘Essential training for any beginner in marketing. I’m really glad I came: it’s given me lots of questions and ideas for when I go back to the office, which is exactly what I wanted.’
Delegate from Pearson Education

‘To obtain a basic knowledge of the industry, this is the course to go on.’
Delegate from the Council for Mortgage Lenders

‘I really felt as though hazy areas in my knowledge were cleared up over the two days and left feeling very enthusiastic.’
Delegate from Collins Education

‘I have found this hugely relevant, informative and stimulating. I am looking forward to taking back the experience and ideas and using them to evaluate my work. It has been very helpful in understanding marketing in a broader sense, and my job in relation to others.’
Delegate from Polity Press

‘Essential! This is a thorough grounding in publishing in two days of rare industry insight.’
Delegate from The Policy Press (of the Publishing Induction course from which this was derived)

Running Focus groups

‘Excellent course which gives you confidence for running future focus groups.’
Delegate from Routledge, Taylor and Francis

‘An eye-opener to what can really be achieved from a focus group. Very well organised and exceptionally relevant to our own experience of focus groups.’
Delegate from Elsevier

‘It provides a clear rationale and approach for running focus groups. I’ll recommend it for all our marketing people.’
(Editorial) delegate from the British Film Institute

‘A very relaxed, constructive and open learning environment.’
Delegate from Blackwell Publishing

Impressive Marketing Plans –
on a small budget

‘Structure was excellent – covered all topics in a logical order and included good exercises.’
Delegate from Blackwell Publishing

‘Very motivational and worthwhile; an excellent course for generating new ideas and approaches.’
Delegate from BMJ Books

‘Well structured, good on content, excellent handouts.’
Delegate from Save the Children

E-marketing

‘A great overview of so many areas to excite and stimulate your own
e-marketing plans.’
Delegate from Swets Blackwell

‘Really made you think about the possibilities, and very relevant [tutors were] excellent – nice, informal teaching style.’
Delegate from Elsevier Science

‘A real must for marketing and web-based personnel.’
Bookseller delegate from Blackwell UK

If you want to know all there is to know about e-marketing, go on this course.’
Delegate from Facet Publishing

‘Bang up-to-date information in an inspiring and creative environment.’
Delegate from Springer Verlag

Trade Marketing

‘This is an excellent course for anyone involved in trade marketing; new or mature.’
Delegate from SCM-Canterbury Press

‘Totally relevant – great to do a course specifically for publishing. Book now – it gets the creative juices flowing.’
Delegate from David Fulton/Letts Educational

?‘An excellent introduction to trade marketing, including stimulating discussion on the current issues and challenges.’
Delegate from Oxford University Press

Effective Working with Authors

‘Lots of interesting “real life” examples. Gave plenty of opportunities to participate.’
Delegate from Institution of Chemical Engineers

What is ‘Good English’?

‘Would suit a wide variety of people within publishing – e.g.: editors as well as marketing staff.’
Delegate from Chambers Harrap

Top marks for our tutors

‘Excellent. Liked the way any points raised were fully discussed.’
Delegate from OUP on Copywriting Workshop

‘Brilliant – nice and informal, and relevant to our markets.’
Delegate from David Fulton Publishers on Direct Mail Workshop

‘Rachel was an excellent tutor and gave insightful views on marketing in publishing too.’
Delegate from RIBA Bookshops on Copywriting Workshop

‘Rachel was great – very open, friendly, helpful and responsive. There was a really good atmosphere in the class.’
Delegate from Blackwell Publishing on Focus Groups Workshop

‘Very relaxed teaching style which made you feel you could ask any question. Very knowledgeable and targeted the teaching to the needs of the group.’
Delegate from Sweet and Maxwell on Copywriting Workshop

‘Friendly, warm and very inclusive of the group. An excellent facilitator.’
Delegate from SAGE Publications on Focus Groups Workshop

‘Good at putting delegates at ease and used lots of memorable phrases and techniques.’
Delegate from Thomson Learning on Copywriting Workshop

‘Great informal authoritative style. Worked well with the group. Had taken time to prepare for our individual needs.’
Editorial delegate on an in-company Copywriting Workshop at Pearson Education

Marketing and Consultancy

‘The great thing about working with Rachel was that she really listened to the brief and asked loads of questions about what we were looking for – so that throughout the project I felt completely confident that I could hand things over. Even better was the fact that the end results bore this out’
Vicky Capstick, Palgrave Macmillan
Project: A series of author newsletters

‘It’s a rare thing to really be able to let go, confident in the knowledge that you are working with experienced professionals who deliver real results – whether through careful management of the marketing budget, or in the success of the campaigns. What is so refreshing is how much you feel you learn during the process.’
Suzanne Ashley, Continuum