What’s it really like?
‘An eye-opener to what can really be achieved from a focus group. Very well organised and exceptionally relevant to our own experience of focus groups.’ Delegate from Elsevier

You may not consider yourself to be running focus groups, but if you’ve ever wanted to know how to get the best from discussions with small groups of customers – here’s lots of practical advice.

This fun workshop shows you how to turn these discussions into professionally run focus groups, by working through the process from planning to analysis – via a role play exercise. Just how DO you keep the discussion on course, how do you judge whether your participants are giving honest opinions, and how do you avoid bias?

Who’s it for?
If you’re in a marketing or editorial role and considering running a focus group but don’t know where to start this workshop will help. It’s also relevant to those already running informal customer discussion groups who want to get more value from them.

What’s covered?
The crucial planning stage. When and why focus groups? Are they right for my objectives? Do I need pre-placement material?
The importance of the topic guide. Writing questions for focus groups
Running the group: moderating skills and the role of the note-taker
Reading and working group dynamics
Analysing and reporting on focus groups.

This workshop is currently not available on our ‘open-to-all’ workshop programme for 2009, but can be tailored to run in-company for groups of 6 people or more. This topic lends itself exceptionally well to tailoring around precise needs, so if this is an area you’re keen to expand, why not take the first step by dropping us an email or calling us today?

Find out what other delegates thought here