Welcome to our latest fortnightly eBulletin, posted here on Tuesday, 10 December 2013. In this issue:
- 7 critical mistakes you're almost certainly making on social media
- Does GameStation legally own your soul?
- Book in-company training in December and save £200
- On The Marketability Grapevine on Facebook
- Tip of the Week - remember this rabbit when writing copy
As our next Bulletin date should be 24 December we're taking a (very unusual!) break so the next issue will be posted here on Tuesday 7 January 2014. We wish you all a lovely Christmas break.
7 critical mistakes you're almost certainly making on social media
This upbeat article on the Fast Company site really hits the spot with some hard-hitting tips. Are you speaking Spanish in Iceland? And what's with the boxing analogy (which actually really works)?
Advice includes: 'If you want to talk to people while they consume their entertainment, you have to be their entertainment. If users are on Instagram to see beautiful pictures, don't interrupt their experience by posting a picture of a coupon.' Quite.
Read the article for yourself.
Our Social Media Marketing Boot Camp is also full of useful tips.
Does GameStation legally own your soul?
Thanks to Alan Leitch, Director at John Smiths Group and Compass Academic, for spotting this gem. To test how many people were reading the T+Cs on their website, GameStation added an 'immortal souls clause', in which customers legally signed over their souls to the company unless they checked a box to say otherwise. And the result? 88% of customers signed over their souls while just 12% checked the box - and were rewarded with a £5 gift voucher.
What I love about this is not that GameStation proved something we all know anyway, but that they used it to marketing advantage.
Read the story for yourself.
If you'd like to come up with quirky marketing campaigns talk to us about marketing planning training (and see the offer below), or join us on our Impressive Marketing Plans course.
Book in-company training in December and save £200
It's that simple. All you need to do before 31 December is tell us the course you'd like us to bring to your offices and reserve a date in 2014, and we'll take £200 off the cost. That brings the price of training a group of up to 8 people down to £1,250. Choose to be invoiced in December or at the time of the course, whichever is best for you.
Our brochure has all of our 'open' courses and more detail about in-company options. View it online or request a copy in the post - or read about any of our courses on our website.
Or if you prefer, email firstname.lastname@example.org let me know what you'd like.
On The Marketability Grapevine on Facebook
• Another gem from the vaults of Oxford University Press, 'the bindery' shows staff folding pages into sections ready for sewing. Fast.
• Read something that hit the spot in this eBulletin? Click through and like the item or add a comment on Facebook
• Watch the Wall for postings of new jobs, or feel free to add to them.
Visit The Marketability Grapevine.
Tip of the Week - remember this rabbit when writing copy
Last week as high winds approached the UK a man on the east coast was asked how he was preparing to weather the storm. He said he'd moved the rabbit in its hutch into the garage for safety. And that was the bit I remembered, because I could visualise the rabbit shivering but safe while the storm raged outside.
Impact in copy is always delivered by detail; for me this was yet another reminder. I'm frequently told it's hard to make similar products sound different. Well, here's the answer, always. Look for rabbits.
Our Copywriting Workshop is full of discussion like this. Join us in London in March, or book an in-company course this month and save £200.
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