Welcome to our latest fortnightly eBulletin, posted here on Tuesday 14 May 2013. In this issue:
- Useful free Email Deliverability Glossary from Return Path
- Scholarly Kitchen article on how patron-driven acquisition challenges book pricing
- Half-price Introduction to Marketing training, offer only until Thursday 16 May
- On The Marketability Grapevine on Facebook
- Tip of the Week - always consider word association when copywriting
Useful free Email Deliverability Glossary from Return Path
Care to guess what 'greymail' is? How about 'recycled spam traps'? Could you confidently differentiate between phishing and spoofing?
This 28page PDF from Return Path gives succinct definitions to terms and acronyms associated with email marketing. Recommended!
Our Email Marketing Workshop is full of practical advice and jargon-busting.
Here's the link to Return Path's free resources.
Scholarly Kitchen article on how patron-driven acquisition challenges book pricing
'PDA' is a hot topic in libraries right now, with books measured on popularity in the same way as journal subscriptions are by usage stats. This blog post by Joseph Esposito (a Management Consultant specialising in digital content, and an ex-publisher) is a useful description of how the buying model is now changing for books, and how this impacts on pricing. Interesting reading for anyone selling to libraries, especially in the university sector.
Our Academic Marketing Workshop has much more like this.
Read the Scholarly Kitchen article for yourself.
Half-price Introduction to Marketing training, offer only until Thursday 16 May
If your training budget is running on empty but you have junior colleagues you'd love to train, here's one for you. Our regular venue in London (Avonmouth House in SE1) has agreed to a discounted rate on 30 May only, to enable us to pass on a one-time offer to you: places on our Introduction to Marketing in Publishing Workshop at just £195 (half price).
We need at least 8 people to attend to make this work financially. Tempted? Email firstname.lastname@example.org now to reserve your place, or book on our website entering the offer price on the form. If we receive 8 or more bookings between now and the end of Thursday the course will go ahead at the reduced rate.
If you think this initiative deserves support, please spread the word!
More details about our Introduction to Marketing in Publishing Workshop.
On The Marketability Grapevine on Facebook
• Photo of attendees at a Copywriting Workshop at Hachette: see anyone you know?
• Cracking examples of wrong and right use of the apostrophe, Mullion, Cornwall
• Read something that hit the spot in this eBulletin? Click through and like the item or add a comment on Facebook
• Watch the Wall for postings of new jobs, or feel free to add to them.
Visit The Marketability Grapevine.
Tip of the Week - always consider word association when copywriting
Thanks to an attendee on a recent course at Granada Learning who said that they could never see the word 'rigour' in copy without thinking of 'rigor mortis', and therefore of the possibility of being bored to death.
Do your books claim to have academic rigour? Or to draw on exhaustive research? Negative connotations can subtly but surely undermine conviction, so it always pays to stop and think about word association before finalising your copy.
Our Copywriting Workshop runs next in Oxford on 20 June.
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