Published to coincide with Open Access Week in October, this survey analysed responses from 30,500 authors of journal articles. Sam Burridge, MD of Open Research NPG/Macmillan, said: ‘As far as we know, this is the first time a publisher has made the detailed results of a survey of this size and scope completely open. It’s vital that decision-making in the academic publishing community is evidence-based, which is why we’re making it open access.’
Here’s a quick summary:
Our Academic Marketing Workshop is the place to be for more like this.
Here’s a conundrum. You NEED to get a mailing out, but you know your data is suspect. Do you:
a) Send it anyway, the timing is more important
b) Clean the data and compromise the timing?
Well, for better or worse (and because of the cost of postage) we’ve gone for b), so our 2015 training workshops brochure mails this week, and we hope that if you receive one you’ll find it addressed accurately!
Also includes details of our two spring seminars: Digital Literacy Essentials and SEO Essentials for Small Companies. Booking is now open for these Febraury and March dates.
Request (or download) a brochure.
Even if we don’t always do it, a differentiating one-liner for every title or product is a Good Thing, for us and for our customers. Discussing this on a course at Hachette last week someone likened it to writing a tweet for each title, as a great way to encourage us to ditch the clichés and fluff.
The week before on the ALPSP How to Make Content More Discoverable through SEO course attendees were asked to write copy for an AdWords campaign, another channel which really focuses the mind on absolute essentials and appropriate keywords. Which caused plenty of head-scratching as delegates drafted their ads, counted characters, and groaned.
If this has got you thinking, take a look at our Copywriting and Social Media Marketing Workshops.
Why? Because nativity plays are in full-swing so teachers are unlikely to be receptive to product messages. So obvious but ONLY if you stop to think about it.
Thanks to Rebecca Jones for sharing this on our Schools Marketing Workshop recently. If you could do with a round-up of the current schools market with loads of case examples to get you thinking, do consider joining us for the next one.