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The Marketability eBulletin

Our free resources currently comprise the fortnightly eBulletin, and a searchable archive of almost 1000 original articles that have been edited and archived for their continuing relevance.

Welcome to our latest fortnightly eBulletin, posted here on 25 November 2014. In this issue:


Fabulous free marketer's guide to SEO from ClickThrough

Love this, which came to my attention just before Paul Crabtree and I ran How to Make Content More Discoverable through SEO for ALPSP last week. ClickThrough’s guide is a 15 point checklist of what you need to be aware of if you are briefing a new website, or want to ensure that the one you have isn’t falling into SEO traps to limit is visibility. Helpfully each of the 15 points includes tips for what to do if at briefing, developing and live stages.

This is one of those documents that makes you want to immediately act on the advice, highly recommended!

The ClickThrough books page includes a guide to PPC Marketing too.

If SEO is on your agenda, we can offer three options: Mastering SEO for Marketing (in-company only), How to Make Content More Discoverable through SEO (the ALPSP course, next runs December 2015), and our NEW seminar (4 March). See ‘Sneak preview’ below for details of the latter.

 


20% off Bloomsbury titles on publishing and marketing, until 31 December

Two books, both in the AVA imprint, so they’re gorgeously produced as well as being bang on topic for marketers and publishers, and now available to eBulletin readers at 20% discount. Just quote MARKETABILITY at check-out.

I reviewed The Publishing Business: From P-books to E-books (Kelvin Smith, £26.95 or £21.56 to readers) when it published in 2012. Here’s what I said then – but do read other quotes from publishers on the Bloomsbury website.

“Although designed primarily for publishing students this is a great book for anyone starting out in publishing to dip into and jargon-bust, from which they will emerge feeling more confident. And with so much gloom and pessimism about our future it’s refreshing to read something both upbeat and measured.”

The Fundamentals of Marketing is by Russell Edward, £26.50, Marketability price £21.20. Case studies include Amazon, BlingH20, Red Bull and Wal-mart. Published in 2009, so buy this because the fundamentals really don’t change and not because you want up-to-the-minute examples of social media marketing …

“A strong use of colour and typography allowed for easy navigation of content and key information was clearly highlighted. The overall print and production of the book was to a very high standard. Nicely done!”
British Book Design & Production Awards

If these books have piqued your interest, do take a look at our Introduction to Marketing in Publishing Workshop too.

 


Sneak preview: first announcement of two seminars for the spring

These will be half day (morning) seminars, including lunch, and in London. We expect to be able to offer 20-25 places on each at c£195. We’re working on the details at the moment, but wanted to tell eBulletin readers about them now, and give you the chance to pre-book places.

Essential Digital Literacy is a jargon-busting seminar by Frania Hall, designed to equip both editors and marketers with the essentials they need to give guidance to authors, and to brief production, the web team, or suppliers.
24 February

Essential SEO for Small Companies focuses on what you can do quickly, easily, and often for free. If your company employs fewer than 10 people, has little money and less time to spend on this and often feels intimidated by the weight of good advice out there, then this is for you. Paul Crabtree is the tutor.
4 March

Details of both events will be included in our brochure mailing (and on our website) at the beginning of December, but we wanted to give readers a sneak preview of our plans and the chance to reserve places on both events provisionally. Just use the Contact us facility above or email rachel@marketability.info to register your interest.

 


On The Marketability Grapevine on Facebook

  • Thanks to the Singapore Book Publishers’ Association for sharing an article about e-book reading habits in Asia.
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  • Watch the Wall for postings of new jobs, or feel free to add to them.

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Tip of the week: Teachers love posters!

Teachers are always on the lookout for eye-catching new ‘posters’ to pin up in classrooms, and they’re dead simple for schools publishers to make available as downloadable PDFs promoted by email. A simple way to give a daily reminder of your brand, and the better (and more useful) your poster the longer it will stay up. It’s easy for us to put our energies behind new and sophisticated marketing campaigns but we shouldn’t lose sight of the simple things that work in the process.

Our Schools Marketing Workshop runs in London on Thursday 4 December. Rebecca Jones and I would love you to join us!

 

 

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info