What’s it
really like?
‘Excellent, if you do any course, make
sure it’s this one.’
Delegate from Oxford University Press
The almost limitless potential of e-marketing can be overwhelming.
How do you decide what's manageable and integrate it within your other marketing
activities? This is emphatically NOT a course for techies, but we do guarantee
that you'll leave feeling more confident about realistic options, and with
plenty of guidance in putting them into practice. The day features lots of inspiring examples from across publishing, and information about what today’s customers want from the web.
Who’s it for?
Anyone in marketing looking for a non-technical and up-to-the-minute review
of
e-marketing best practice.
What’s covered?
Making the most of your company’s website (and others) in marketing
The e-marketing mix: integrating the web into your marketing plans
SEO and other e-marketing management issues
E-alerts, RSS feeds and textbook websites
Email marketing best practice: copywriting, mailing lists, HTML vs text-only, and the latest stats on delivery and response rates
Spam filters and the Data Protection Act
Viral marketing
| 6 November 2008 | London | £350 +VAT | FULL |
| 5 March 2009 | London | £350 +VAT | BOOK |
| 11 June 2009 | London | £350 +VAT | BOOK |
Find out why our workshops are different,
and what’s included in the price. Click
here
Check out our terms and conditions before booking if you want to.
‘Rachel’s background knowledge of everyone's company sites and interests was incredible.’ Delegate from Pearson Education
‘Excellent – likely to cover its costs several times over with all the new ideas.’ Delegate from Oberon Books
‘Hugely helpful whether new to the subject or already up and running.’
Delegate from Michael O’Mara Books
Find out what other delegates thought
here
