What’s it
really like?
‘Brilliant! If you are just starting out in Direct
Mail then this is the course for you.’
Delegate from Taylor + Francis Books
Now that we can email customers, where does that leave direct
mail?
The answer is that direct mail is if anything more important than ever since
it's proven to be unrivalled in driving traffic to websites as well as being
welcome when it’s targeted and relevant, BUT we do need to pay careful
attention to WHAT we send and make sure that the ‘package’,
down to the envelope we choose, looks good and gives just the right amount
of tailored choice and level of information.
This highly practical course answers classic questions like: How do you source
good lists? How do you decide what to send them?
Who’s it for?
Anyone with limited experience of direct mail looking for an intensive practical
introduction to good practice.
What’s covered?
Crafting an effective direct mail package – leaflet formats, postcards, sales letters, envelopes, address output formats...
Great sources of cheap lists
and how to get them
Dealing with list brokers and
mailing houses
Matching the package to the list
The Data Protection Act
| 23 April 2009 | London | £350 +VAT | BOOK |
Find out why our workshops are different,
and what’s included in the price. Click
here
Check out our terms
and conditions before booking if you want to.
‘This is an excellent, thought-provoking course.’
Delegate from SCM-Canterbury Press
‘What an interesting and jam-packed day of marketing – definitely do it if you can.’ Delegate from Elsevier
Find out what other delegates thought
here
