The almost limitless potential of e-marketing can be so overwhelming it’s hard to know where to start, but there’s no better place than this! It’s emphatically NOT technical, but we guarantee that you’ll leave feeling confident about realistic options, and with plenty of guidance in putting them into practice. The day, split equally between web-based and email marketing, features lots of inspiring examples from across publishing.
Who’s it for?
Anyone looking for a non-technical and up-to-the-minute round up of e-marketing best practice applied to a specialist environment.
What’s covered?
- Neat features of visitor-friendly websites
- Practical Web 2.0: effective use of social networking sites, blogs, podcasts, RSS feeds and viral marketing, whatever the size of your business
- Working with authors and associations
- Emailings and newsletters – mailing lists, copywriting, HTML vs text-only
- Spam filters, sender reputation and the Data Protection Act
- SEO, UGC and other hot topics you NEED to understand
- Round-up of current statistics and great sources of info.
