In a market as tough as today’s, it’s no longer enough to commission a list of first-rate titles. You’re running a part of the business, and profitability (even in the non-profit sector) is essential to the organisation’s survival – and yours. Sharpen your commercial focus and ensure that your editorial objectives are fully in line with those of the business with this one-day workshop, designed to be strategic, practical and highly motivating. If your editorial priorities and financial targets have ever seemed at odds, this is the course that will get them back in sync.
Who’s it for?
Commissioning editors, senior commissioning editors, publishers and editorial managers: if you have responsibility for list-building in book publishing this is for you, whether in commercial or not for profit context.
What’s covered?
- Your list: what are the business needs?
- Analysing sales and profitability
- Strategic list-building
- Making your commissioning targets
- Meeting schedules and budgets
- Controlling profitability
- Releasing backlist profit
- Questions, discussion and exercises throughout.
