Authors and editors can have high expectations for marketing, yet often time and money are in short supply. This workshop is for anyone who recognises this dilemma. It is designed to help you capture the value of all areas of marketing activity and present them positively and professionally to others, even if resources are limited.
Who’s it for?
Anyone with the new responsibility of marketing for a specific list, especially in academic, professional or STM markets, or more experienced marketers who have shelved planning up till now through lack of time.
What’s covered?
- The Marketing Mix, the 4Ps, and how it all applies in the real world
- The key activities and how to make use of them cost-effectively
- Costing it out, and how it relates to the budget
- Marketing plan ‘blueprints’
- Getting the best from authors and the value of author questionnaires
- How to sell a small budget plan to a big author ego
- Planning to analyse results.
