Publishing has always given responsibility early, and whilst many people thrive on being ‘thrown in at the deep end’, the danger of making expensive mistakes is real. Even newcomers with marketing qualifications struggle to apply them in an industry where new product proliferates, resources are tight, and the remit often very broad. But help is at hand!
Who’s it for?
Anyone new to a marketing position in publishing, or wanting a practical overview of marketing in context.
What’s covered?
- The life cycle of a book, from proposal to print: how do titles get contracted? How are print and price decisions made? Who gets what of the cover price?
- Marketing channels and the supply chain
- Where marketing ‘fits’, and which departments it’s crucial we understand
- How marketing budgets are set
- The typical marketing mix in publishing
- Tips for working with authors and editors.
