How DO you get the attention of the national press, especially if you work in specialist publishing or for a smaller trade publisher? What constitutes ‘publicity potential’ in YOUR titles?
Dealing with the press can be as daunting and frustrating as managing author expectations. This workshop focuses squarely on these issues: on spotting press potential, and equipping you to sell your story to nationals and broadcast media, and on the excellent publicity alternatives which are perfect for the majority of titles – and how to sell these confidently to your expectant author too.
Who’s it for?
Anyone in marketing in specialist publishing who needs to include publicity campaigns within marketing plans, and anyone relatively new to publicity within general publishing.
What’s covered?
- Planning and managing media campaigns – of all shapes and sizes
- How to get the attention of national and mainstream, broadcast, regional, specialist and online journalists and editors
- What journalists are looking for and where stories come from
- Press releases and the role of the press pack
- Managing author expectations
- Practical tips from three tutors working at the sharp end.
