Has email made direct mail obsolete? The answer is an emphatic NO! Good DM is unrivalled at driving traffic to websites, and is welcomed by customers with overflowing inboxes. But we do need to pay careful attention to the 'package', starting with the envelope we choose, to ensure that it looks good and gives just the right amount of tailored choice and information.
Who’s it for?
Anyone looking for an intensive practical introduction to direct mail.
What’s covered?
- Planning the perfect DM campaign, matching package to customer
- Great sources of lists and how to get them
- Mailings vs inserts
- Dealing with list brokers and mailing houses
- When and why sales letters work
- The Data Protection Act
- Analysing DM
- Plenty of group discussion and inspiring good examples.
