Does your copy convince YOU? Is it vivid and engaging or do you find yourself relying on tired adjectives such as ‘comprehensive’ and ‘essential’? Do you have ‘this book’ syndrome? Perhaps you'd love to write more exciting copy but colleagues feel it's 'not appropriate'? If you can relate to this, join us and prepare to feel liberated!
Who’s it for?
Anyone in a marketing or editorial role looking for a lively, general introduction or for a refresher to inject some new ideas and fresh approaches to existing skills.
What’s covered?
- General principles that really work, whatever you're selling
- Writing copy for the audience, not the product
- Focusing on the ‘10 second sell’ and calls to action
- Fewer words, greater impact: being ruthless and taking risks
- How to get attention, and keep it
- Writing for different formats, for print and online, from brochures to emails to sales letters
- How it looks, and the importance of signposting
- Short exercises – individually and in groups.
After this you’ll feel confident to write with enthusiasm, energy and without clichés!
