What IS ‘good English’ in 2010? As publishers and specialists we’re committed to it, but how do we reconcile writing persuasive copy or reports in ‘plain English’ with the grammar we learned (or didn’t) in school? When is it best practice to obey the ‘rules’, and when should we bend or even break them? Is it OK to split the infinitive (always assuming we can spot one) if the meaning is clearer, or will our audiences brand us philistines – or pedants if we avoid it?
This workshop tackles common pitfalls and contentious issues of grammar, punctuation and spelling head on.
Who’s it for?
Anyone in publishing or related sectors who has to write promotional copy or reports. Everyone has their blind spots. We set out to make them a thing of the past, once and for all!
Content typically includes:
- Use of apostrophes, commas, semicolons and colons
- Plurals and singulars; active and passive voices; tenses
- Hot topics! Starting sentences with conjunctions, the split infinitive, when to capitalise, how to punctuate bullet points, use of dashes and hyphens …
- Tips for not getting caught out by words that are commonly confused
- The importance of your audience’s views, and of house style.
This course is currently only available as a bespoke in-company option for groups of 6 people or more. This topic lends itself particularly well to tailoring around precise needs, so if you think you might benefit, why not take the first step by dropping us an email or calling us today?
