This addresses questions as old as publishing: how do we keep authors happy from contract onwards, benefit from their expertise and contacts, get them to deliver what we want and on schedule, and manage their expectations? This relationship is critical, but too often it’s marred by unrealistic expectations and frustration. So what can we do about it? This enjoyable workshop is a great place to start.
Who’s it for?
Anyone for whom a smooth and productive working relationship with authors is crucial. Perfect for all editorial and marketing functions.
Content typically includes:
- The publishing process as seen by the author
- Getting the relationship on the right footing from the start
- Encouraging authors to deliver what you want, when you want it
- Being clear and honest about market conditions and opportunities
- Making the most of author marketing questionnaires
- Group exercises tackling challenging case examples supplied by delegates
- Lots of anecdotes/examples, and tips for dealing with difficult personalities ...
This course is currently only available as a bespoke in-company option for groups of 6 people or more. This topic lends itself particularly well to tailoring around precise needs, so if you think you might benefit, why not take the first step by dropping us an email or calling us today?
