Do you find it challenging keeping up with changes in the UK schools market? Could you really use an injection of fresh ideas for getting your resources noticed by teachers? If so, read on!
This course looks at the size and shape of the schools sector and at the latest topical agendas and government initiatives, and explains how these impact on buying decisions. Practical marketing strategies and case examples cover a range of products from textbooks and revision guides, to online subscription services and other electronic resources.
Who’s it for?
It’s primarily for anyone involved in marketing within a schools/educational publisher, but it's also perfect if you’re promoting teaching resources of any kind for a similar organisation.
What’s covered?
- What’s happening in the primary and secondary schools sector today
- How buying decisions are made, and by whom
- The marketing plan, including timing, market segmentation and messages
- School libraries' influence and buying power
- Plenty of case examples of real campaigns
- Quick and easy ways to calculate targets and analyse results.
