Does ‘working with bookstores’ seem to be limited to discount negotiations and single-copy orders of your lead titles? We promise there is more to it than this!
This course crucially focuses on what can be achieved by specialist and/or small publishers with limited budgets and time, by forging relationships with the right trade partners. It also provides an easily digestible summary of some of the really hot topics facing the book trade.
Who’s it for?
Anyone in publishing marketing or sales wanting an exceptionally current overview of the bookstore and re-seller market potential, and practical guidance for how to exploit it.
What’s covered?
- An overview of the UK book trade and its challenges
- The marketing options on offer from book retailers, with key contact details
- AIs and the critical role of the sales kit
- How and when the chains plan promotions
- How to succeed with Amazon
- Plenty of case studies and examples
- Getting the supermarkets (and other new channels) into perspective
- The international book trade: how far is the UK scene mirrored in other markets?
