What’s it
really like?
‘A superb introduction to copywriting with excellent support materials and practical examples.’
Delegate from Oxford University Press
Does your copy convince YOU? Is it vivid and engaging or do you find yourself relying on industry-favourite adjectives such as ‘comprehensive’ and ‘essential’? Do you have ‘this book’ syndrome? If you can relate to this, join us on this fun workshop and prepare to feel liberated!
Who’s it for?
Anyone in a marketing or editorial role who is either looking for a lively,
general introduction or for a refresher to inject some new ideas and fresh
approaches to existing skills.
What’s covered?
General principles that really work, whatever you're selling
Writing copy
for the audience, not the product
How to get attention,
and keep it
Fewer words, greater impact: being ruthless and taking risks
How it looks,
and the importance of signposting
Short exercises
– individually and in groups
After this you’ll feel confident to tackle writing for different formats
and audiences with enthusiasm, energy and without clichés!
| 26 February 2009 | London | £350 +VAT | BOOK |
| 21 May 2009 | London | £350 +VAT | BOOK |
Find out why our workshops are different,
and what’s included in the price. Click
here
Check out our terms
and conditions before booking if you want to.
‘The course that gives you a licence to be creative and bodacious!’
Delegate from Virgin Books
‘Really brilliant! Rachel made the workshop engaging and was able to invite discussion without losing track of all that needed to be covered.’
Delegate from Centre for Alternative Technology
Find out what other delegates thought here
