What’s it really like?
‘I just wanted to thank you and Gill for the wonderful workshop yesterday. I have to say that it was probably the best training course I’ve ever attended in my entire career. It’s so rare to have courses that are both practical and informative. Not to mention the fact that neither of you degenerated into 'corporate-speak’ even once. Thank you so much.’
Senior Development Editor attending an in-house course at Elsevier

A successful partnership with your authors is crucial to the success of your titles, your business and your working life. It’s a critical relationship that is too often marred by unrealistic expectations and frustration. This workshop addresses a question as old as publishing: how do we keep authors happy throughout the publishing process, derive the benefits of their expertise and contacts and manage their expectations?

Who’s it for?
We focus on managing the relationship rather than editorial or marketing technicalities so both editors and marketing staff will benefit. Recommended for editorial, marketing or mixed groups.

What’s covered?
The publishing process as seen by the author
Encouraging authors to deliver what you want, when you want it
Working with authors on effective marketing
Selling the ‘benefits package’: author newsletters and microsites
How to handle those difficult questions

This workshop is currently not available on our ‘open-to-all’ workshop programme for 2008, but can be tailored to run in-company for groups of 6 people or more. This topic lends itself exceptionally well to tailoring around precise needs, so if this is an area you’re keen to expand, why not take the first step by dropping us an email or calling us today?

'Great. Informal but clearly very knowledgeable. It was great to go on a course where the tutors knew the ins and outs of the publishing business.'
Editorial delegate attending an in-house course at Little, Brown Book Group

Find out what other delegates thought here