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The Hemingway App is the copywriter’s friend

Thanks to the marketing team at ProQuest for introducing me to this one!

This clever tool is great for checking your own copy, highlighting passive phrases, unnecessarily complicated words, and sentences that have lost their way. Paste your copy in to see it colour coded with suggested changes. The basic tool is free, but there’s a paid version ($19.99) if you want all the extra copyediting features.

As always there’s a caveat. I haven’t yet tried testing a piece of excellent but very specialist copy and imagine that Hemingway may frown on some of the complex words that in this would be essential. But it is certainly effective at highlighting fluff which may be hiding in plain sight and is always better expunged.

This came up in discussion on the Copywriting Workshop I was running for ProQuest last week. I love that I get to find out about new tips and tools on these courses too!

See the Hemingway App

Read more about our Copywriting Workshop

 


26 October 2021

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