This may not be true for you, but most marketers I talk to admit that they do very little testing. It’s usually limited to subject lines, which should absolutely be top of the list. Time is always against us.
However, testing is ALWAYS revealing, often fascinating, and is quick and simple to do.
Pure360’s blog post can be scanned in 5 minutes and focuses on the five elements we should be routinely testing. If you’re doing them all already you have won the right to feel smug. If you’re not, just adding one of these into your own regular testing could make a big difference to the quality of your marketing emails.
Read Pure360’s 5 Elements blog post
Our Email Marketing Workshop works especially well as an in-company course, as we can look at your existing metrics to see exactly what works and doesn’t, and the little details that make a big difference. It can be a great eye-opener and confidence booster for everyone involved in email marketing.