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Your question

Is this marketing email offensive, or am I just not getting it?

Charlie Rapple from Kudos forwarded an email to me recently, saying it was ‘Possibly the weirdest/most disturbing marketing email I’ve ever received. I suspect there’s a popular culture reference here I’m not getting! The question is, did it work?’

We’re all familiar with the challenge of getting noticed in the inbox, and I’m all for radical approaches. But I’m also mindful of the price paid for getting it wrong, spam complaints and blocking which impact on sender reputation, and people unsubscribing because they find an email offensive.

I would LOVE to see the metrics for this campaign, but in the absence of this both Charlie and I would be curious to hear your reactions to it. Just email me on or use the contact us option anywhere on our website.

Here’s the email in question. The subject line was ‘I don’t know who you are’.

Our Email Marketing Workshop is designed to help you make good decisions about your own email content.


3 September 2019

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