UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally

Send us a quick enquiry or comment

Name
Email*

*Required only so that we can reply to you

 

We promise that a real human being will respond to your query, usually within 24 hours. If you prefer to phone us, you are just as welcome to do so on:

+44 (0)20 8977 2741

Your question
 

What’s it like to be a young academic? Here’s a personal story

Almost everyone reading this works in publishing or in closely related sectors, all of which have their frustrations at times. But what’s it like to be an academic starting out on their career today?

We read plenty of reports of budget cuts, increasingly stressful accountability, and the pressure for universities to prove their value to the community. Last month I met an editor in an academic publisher who described academia as toxic and exhausting. She had moved across to publishing to escape it.

Now here is a personal story in the THE which everyone working in academic publishing would benefit from reading. ‘Like a dog pursuing a car’, says Ellen Kirkpatrick, ‘I focused so hard on chasing down my prize that I failed to notice the landscape changing around me.’

The fact that the story is so personal also makes it relatable in a way that reports or statistics are not. Publishers don’t come out of it very well, but Ellen is no George Monbiot either. I suspect her lot at the moment is worse than most of ours.

Read the article in THE.

If you can appreciate what it’s like to be an academic your marketing will be better for it – which is the whole point of our Academic Marketing Workshop.

 


11 June 2019

This is original content from the Marketability eBulletin. We'd love you to share it, but just ask that you credit it
© Marketability (UK) Ltd (www.marketability.info) if you do.

Training courses relevant to this article
Academic Marketing Workshop

Marketability (UK) Ltd

12 Sandy Lane
Teddington
Middlesex
England
TW11 0DR

Tel +44 (0)20 8977 2741
contact@marketability.info