UK-based publishing consultancy, providing training, marketing campaign and market research support, and consultancy to publishers in the UK and internationally
Love this author guide to tweeting on the T&F site
This is designed for authors of research articles, but the advice is just as appropriate to any specialist author. Especially useful are:
- The examples of specific T&F articles where their tweeting authors made a measurable difference to the reach and impact.
- The video by a personable researcher in which he explains the benefits to other authors of actively promoting their work on Twitter.
- The recommendation to authors to write a few tweets and then check the views of their article a week later.
But it’s all good, and you’ll find ideas you’ll want to replicate even if you decide not to share the T&F link with your authors. Read T&F’s Tweet your Research for yourself.
Our Social Media Marketing Boot Camp is available as a tailored in-company course and is perfect for companies wanting to move from ad hoc to strategic.
22 January 2019