A potential new customer signs up to your enewsletter. What’s the first thing they get from you?
That first email is incredibly important at establishing rapport with your new subscriber, but many welcome emails are functional but lack-lustre. In other words, a wasted opportunity.
HubSpot share 10 ‘standout welcome emails’ in this quick-to-read and visual post. Although the examples are (all?) from North America, and none of them from publishing, the detail and range of issues raised provide plenty of food for thought and may just prompt you to review your own welcome emails.
Read the HubSpot article for yourself. (Tip: Just scroll down to find the content, it’s below the LookBook download form, though this is good too!)
If you’d love the chance to discuss this in a publishing context, take a look at our Email Marketing Workshop.