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5 types of audience you can safely ignore

Thanks to Copyblogger for this nicely articulated piece of advice. When copywriting we can become fixated on trying to appeal to everyone. But it’s a better tactic to write boldly for your core audience than safely (but blandly) for a majority.

Here are five types of reader that we can confidently ignore, from the person who’s enraged by a typo to the person who just wants to pick a fight.

Read on the Copyblogger website.

Our Copywriting Workshops are built on pragmatism and realism and are guaranteed to help you to see the copy you write in a whole new light.


4 September 2018

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