Thanks to Copyblogger for this nicely articulated piece of advice. When copywriting we can become fixated on trying to appeal to everyone. But it’s a better tactic to write boldly for your core audience than safely (but blandly) for a majority.
Here are five types of reader that we can confidently ignore, from the person who’s enraged by a typo to the person who just wants to pick a fight.
Read on the Copyblogger website.
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