This is a single-page ‘cheat sheet’ and it’s very good advice too. It starts by pointing out that we’re all being fed ‘rules’ about email practice on a regular basis, but all that counts is that we make decisions based on what our recipients are comfortable with. If that flies in the face of a rule, then that rule is irrelevant.
In fact there are 16 rules here. I wonder which extra one they decided to delete at the last moment?
Read Marketo’s cheat sheet for yourself.
Our Email Marketing Workshop is the place to be to help you decide on good email practice for your subscribers.