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Marketo’s 17 Email Rules You Absolutely Have to Break

This is a single-page ‘cheat sheet’ and it’s very good advice too. It starts by pointing out that we’re all being fed ‘rules’ about email practice on a regular basis, but all that counts is that we make decisions based on what our recipients are comfortable with. If that flies in the face of a rule, then that rule is irrelevant.

In fact there are 16 rules here. I wonder which extra one they decided to delete at the last moment?

Read Marketo’s cheat sheet for yourself
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Our Email Marketing Workshop is the place to be to help you decide on good email practice for your subscribers.

 


21 August 2018

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