Thank you to Katie Miller from Pearson in Dubai for sending this to me. Says Katie: ‘I had to forward this one to you as I loved the subject line!’, which was the decidedly quirky ‘Did You Know There is a Horsefly Named after Beyoncé?’
But the copy for the whole email is fantastic, and it’s precisely because it says just enough to entice, through the clever use of storytelling and example. It’s confident enough to not spell out the connection between these and the featured books, and isn’t bogged down with ISBNs or prices either. The brevity, examples and strong verbs make it feel upbeat and the confidence is infectious.
I’d LOVE to know how well it performed, so if anyone from MIT Press is reading and can share just a bit of information do get in touch. Just hit reply to send me an email or use the Contact Us button on our website.
Read the MIT Press email for yourself.
Our Copywriting Workshop is the place to be for more like this.