Marketing Campaigns: Frequently Asked Questions

Q: Which publishers are using Marketability for marketing campaigns?
A: All sorts! Click on client list to find out more.

Q: If I wanted to ask you about helping us with a project, what would you need from me?
A: Email us a brief outline of the project and we’ll contact you to discuss it. We’ll prepare a costed proposal so you’ll be able to see not just how much it’ll cost, but also how those charges are worked out, so you’re free to choose the services that help you most.

Q: I need to be sure I still have control! How do you guarantee that, and how would you keep us up to date on progress?
A: You’ll always have control. How it works is that we do the ‘legwork’, researching options, preparing draft plans and so on, and then present you with a summary of the best options, so you take the decisions in full possession of the facts. As for progress reports, that’s up to you: some of our clients ultimately devolve lots of decision-making to us, whilst others like to keep close to the job at all times through weekly email progress reports.

Q: Who would I actually be dealing with?
A: One of our team of experienced publishing consultants, each of whom has years of experience of working in publishing and marketing. Our knowledge of the industry means we’re up-to-date with current issues and can set to work effectively and immediately, often providing extra advice and suggestions beyond the immediate remit.

Consultancy: Frequently Asked Questions

Q: Which publishers are using Marketability for consultancy?
A: All sorts! Click on client list to find out more.

Q: If I wanted to ask you about advising us, what would you need from me?
A: Email us a brief outline of your needs and we’ll contact you to discuss them. We’ll give you an honest assessment of how we could help and produce a costed proposal with clearly laid out options.

Q: How much does consultancy cost?
A: To keep it really affordable, we charge a day rate, and you could buy a single day’s advice! We’ll make it clear what we can do in the time, and how much of that time you choose to buy is completely up to you. This is because whilst some of our clients want support for a big change programme, others simply want the reassurance of an occasional second, independent, opinion on a specific aspect of their business.

Training Workshops: Frequently Asked Questions

Q: What topics do you cover?
A: We specialise in teaching marketing skills from copywriting to e-marketing with the emphasis on practical, relevant information which you can apply the day you get back to your desk. Check out our workshop diary for the full list.

Q: Who are your courses for?
A: Our experience is in publishing and many of our delegates come from this industry, but we also regularly have delegates from charities, government agencies, and other companies who need practical marketing skills. Find out what other delegates thought from the Horse’s Mouth.

Q: How much experience do I need?
A: Whether you have been doing your job six weeks or six years, we’re confident Marketability Workshops can offer you inspiration, information and a new way of looking at your working life! For example, if you’re very new to publishing, try the Introduction to Marketing in Publishing Workshop or if you’re looking for an industry overview, check out Trade Marketing in the Real World.

Q: Why are your courses mostly a single day?
A: We know how hard it is to clear your diary for the training that you want to do. So, we’ve cut the clutter and packed your day with practical sessions that will give you the confidence to implement what you’ve learned and return refreshed to your in-tray!

Q: Who teaches your workshops?
A: Our tutors are all publishing professionals with a wide range of skills and experience.
We often invite guest speakers to give you another perspective so that you can gain the maximum benefit from your time with us.
Meet the tutors to find out more.

Q: I’ve just been on a Marketability workshop and I’m still not clear about something.
A: No problem, that’s why we offer our free support service to delegates. Email us your query and we’ll try our best to help.

Q: There’s quite a few of us wanting to do the course. What’s the most cost-effective way?
A: You can save by booking 3 or more places at the same time, (further discounts available for 6 or more delegates) or ask us about the Marketability carnet of training days, valid for 12 months. If there are more than 6 of you, think about a tailor made workshop.

Q: We’ve got very specific needs and none of the workshops covers them exactly. Can you help?
A: Of course. Try our tailor made options for size, or ‘phone 0208 977 2741 to discuss your requirements.

Tailor-made training: Frequently Asked Questions

Q: ‘Who uses Marketability tailor made training?’
A: All sorts! Check out our list of training clients.

Q: ‘What if I want a training topic not covered by your programme?’
A: Our experience as publishers and as trainers means that we can offer training in many other areas too, and considerable flexibility to meet your precise needs. As publishers this was the training we ideally wanted to buy: as training providers we always remember that.

Q: ‘How many people do I need to make an in-company course economical?’
A: Although 6 is the minimum we’d recommend for an in-company one day Workshop (cheaper than 6 open course places), an in-house course can also work very well with smaller groups. For the record, the optimum number of participants on a day course is 8-12, and the maximum we’d recommend is 16.

Q: ‘I do have very specific needs, which could probably be covered in half a day. Any ideas?
A: For precisely this reason we also offer a new style of training - our 1/2 day Skillbuilder Clinics. These are the training sessions you’d run yourself if you could find the time. We bring in an experienced tutor to run an informal session on your selected topic. Skillbuilders may be facilitated discussions, brainstorms, or tutored sessions: they combine great flexibility with a budget price, for as few as 2-3 people.

If our services are of interest to you, you can contact us in the knowledge that we respect your privacy and will communicate with you only as much and by methods that you have stated are helpful to you. Click legal stuff for more info.