Marketability is a specialist publishing consultancy based in London. Each of its consultants has extensive experience in marketing within different sectors of publishing prior to consultancy. The company consults to publishers, conducts marketing and market research campaigns, runs a programme of practical training courses, and works with companies to tailor in-company training to meet their specific requirements.
Clients include: Taylor and Francis, Oxford University Press, Kogan Page, Lonely Planet, Bradt Travel Guides, Macmillan, Pearson Education, McGraw-Hill, SAGE Publications, ProQuest, Bloomsbury Publishing, Random House, Wiley Blackwell and John Wiley, Springer, Haymarket Business Media, Hodder Education, Hachette, World Scientific, Higher Education Press (Beijing), Elsevier, Cambridge University Press and Edinburgh University Press.
Rachel Maund founded Marketability in 1999 after 18 years working in international sales and marketing roles within academic, STM and professional publishing (including Taylor and Francis, Elsevier, Ashgate, and Gower Publishing). She runs many of Marketability’s marketing courses as well as in-company training for many of the UK’s largest publishers. She also tutors for the other UK training providers – Publishing Training Centre, Publishing Scotland, Irish Publishers’ Association, and ALPSP (Association of Learned, Professional and Society Publishers). Internationally, she works with the Singapore Book Publishers’ Association, National Book Development Council (Singapore), and the Australian Publishers’ Association. She runs training programmes for Chinese publishers, both in Beijing and in the UK, and has trained for CANIEM (the Mexican Publishers’ Association) and for the Russian Guild of Book Dealers.
When not training or consulting, Rachel conducts marketing campaigns for a range of publishing clients.